Lanvin cuts a new dash

Hachiko

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Only a couple of years ago, no self-respecting fashionista would have been caught dead in Lanvin. A brand stuck in the past, it had plenty of pedigree -- but was about as chic as white socks and sandals.

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A model wears one of the sharply tailored business suits for which Lanvin is renowned.

But thanks to the efforts of podgy Moroccan-born designer Alber Elbaz, the venerable couture house's creations are now topping the must-have lists of some of the world's most fashionable women -- and men, too, following the launch of the Lanvin en Bleu line of casual menswear.

In stores since late last month, the label for style-conscious males far transcends the French house's traditional business apparel, and is testament to the high-fashion kudos Lanvin has acquired in just the past couple of years.

Japan Times
 

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