BBC News : Sweden plans Second Life embassy
As usual Northern Europe stands at the forefront for adapting the state to modern lifestyle and technologies. Virtual reality games certainly are a good means of cultural promotion. After all, Japanese culture wouldn't be a tenth as popular as it is without video games and anime (two industries related to each others).
Sweden is opening an embassy in the internet fantasy world called Second Life - the first country to do so.
The project is being run by the Swedish Institute - a promotional body which works alongside the foreign ministry.
Institute director Olle Waestberg said the virtual embassy would reach many young people and provide information about Sweden.
Second Life has about three million users worldwide, who create and develop virtual characters - called "avatars".
Several real-world companies have created virtual shops in Second Life.
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As usual Northern Europe stands at the forefront for adapting the state to modern lifestyle and technologies. Virtual reality games certainly are a good means of cultural promotion. After all, Japanese culture wouldn't be a tenth as popular as it is without video games and anime (two industries related to each others).