What kind of association does "Siberia" bring you up?

What kind of association does "Siberia" bring you up? What do you know about it and what do you feel when you meet this word?

Images of biting cold, snow, vast forests and rare wildlife.

Permafrost.

Very cold climate 365 days per year and ice till the eye can reach

Vast expanses of forest and tundra. Gulags under Stalin. Methane coming out of the thawing permafrost because of global warming. Many interesting tribes to study for geneticists and anthropologists...