Some things are so delicious that almost everybody loves them. There is no more "farmer like" group of people in the world than the Han. I'm not sure about Koreans, but I would assume they're similar. North Koreans, given their insane leader, and the fact that most people are virtually starving, have rarely tasted meat, and then it's usually a bit of pork.
Watch their reactions to American barbecue, especially beef. It's amazing. My Italian relatives are the same when I put some huge delicious Porterhouse steaks on the grill.
https://www.youtube.com/watch?v=T0TYCEXmi90
If a Porterhouse steak is tough it's either inferior quality and/or it's too well done.
My favorite steak house-Peter Luger's. It's worth every penny of the insane cost.