Really very odd. I'd like to see the questions they used to then analyse and value the data and place the countries in the graph. From the positions of the countries and my knowledge about them, it looks to me that they targetted "traditional vs. secular" and "survival vs. self-expression", but actually hit something like "immaterial and communitary values vs. material and tribe or individual-centered values". That would explain the strange position of India and Pakistan in relation to much more liberal and free countries like Brazil, Mexico or even Italy and Portugal. Some recent surveys found South Asians and East Asians to be among the more materialistic and success-driven peoples of the world, valueing material/professional gains and the social-economic status of themselves and their families a lot more than South Europeans and Latin Americans. In some of those countries, like I was told that is the case at least of Japan and Korea, being "useless" or "improductive" is almost a death sentence. That may be what "secular-rational" really means: more materialistic, more utilitarian, or at least less concerned with non-material goods like fun, social networks and "useless" but relevant experiences and knowledge (living "la bella vita" or "a boa vida" as they, the Latins and Latinos, used to say).