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Another factor is if there's anything worth watching. Within the last couple of years there's been an explosion in the U.S. of really high quality television programming, so attractive to people that combined with internet use and the ability to buy access to relatively recent movies that people don't go to movie theaters as often. What is put out by HBO, for example, is far superior to most of what appears in the theaters.
There are also the news junkies, of which I am one. If I'm not on the internet or listening to music, the news is on the television, either an American channel or RAI. Sometimes it's on even if I'm on the internet or reading too. It's background. For men, sometimes the sports channel is on a lot of the time.
I do think it might skew older, though. My kids get their news on the net not on the news channels, and use netflix instead of watching the regularly scheduled programming. Would something like Netflix use be factored in?
Non si fa il proprio dovere perchè qualcuno ci dica grazie, lo si fa per principio, per se stessi, per la propria dignità . Oriana Fallaci