I was actually led to believe the same thing initially.
Here's the thing, Helix does in fact sequence your DNA, and captures the whole genome. However, when I downloaded my raw data from National Geographic, they're roughly looking at the same amount of SNPs as a company like 23andme does.
My results were 90% Italian & Southern European, 4% Northwestern European, 4% Northeastern European, and 2% Eastern European. Considering the population of which they're using for "Italian & Southern European" is most likely Southern Italian/Sicilian, 90% makes perfect sense. Basically it means that where I would plot on a PCA, would be pulled "10%" in those directions from their sample Italian population. Not that I actually have those various admixtures from that 10%. Had they used where my family is from in Italy as the sample, I would be closer to 100% "Italian & Southern European".
Example, my top 3 Dodecad k12b results on gedmatch demonstrate this:
1 Sicilian_Dodecad @ 4.251447
2 S_Italian_Sicilian_Dodecad @ 4.351736
3 C_Italian_Dodecad @ 7.259495
Every company has different results, based on how they classify their reference samples.