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Thread: Which country has the most post-capitalist culture (green vMeme of Spiral Dynamics)?

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    Satyavrata Maciamo's Avatar
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    Post Which country has the most post-capitalist culture (green vMeme of Spiral Dynamics)?

    I have mentioned and summarised the concept of Spiral Dynamics in this thread. I find the concept fascinating and extremely useful to study the evolution of societies in history, but also to understand the current socio-political situation in modern countries and forecast how societies are going to evolve.

    Here is a chart giving a quick overview of the evolution of vMemes.



    The chart is an oversimplification as people within a same country move up the colour spiral at their own pace and settle at one level based on their specific needs. Not everyone in an orange dominated society will reach the orange vMeme. In fact, in most developed countries today a good part of the population (around 30-50%) is still in the blue (Order). That includes a majority of people who work at lower levels of the administration/bureaucracy, in the police and army, for religious organisations, but also lots of school teachers, hospital staff, clerks, secretaries, and anyone working in a very structured and hierarchical environment following rules from above (a boss, the state, one's religion).

    People in the orange vMeme (Prosperity) are more self-driven, independent, competitive and ambitious. They include entrepreneurs, investors, bankers, stock brokers/traders, managers, directors, lawyers, realtors, accountants, consultants, advisers, marketers, sales people, programmers, software developers, etc. They make up 20-35% of the working population in developed countries.

    What interests me here is to determine the percentage of people who have reached the green vMeme (Community) in various countries. The green includes the post-modern philosophy (relativism, subjectivism, pluralism), post-capitalist economy (sharing economy, participatory economics, commons-based peer production, open-source development), responsible and sustainable capitalism, ethical consumerism, concern for ecology and social fairness, egalitarianism, multiculturalism...

    To assess how much a society has adopted the values of the green vMeme, I am going to give scores relating to ecology, fair trade, and collaborative/peer production.


    1. Consumption of Fairtrade products by country


    Country Fairtrade retail (in €/capita - 2015) GDP per capita 2017 Balanced Fairtrade score
    United Kingdom 33.9 39,758 8.526585844 85.27
    Ireland 54.2 69,604 7.786908798 77.87
    Switzerland 57.7 80,101 7.2034057 72.03
    Finland 31.7 45,670 6.94109919 69.41
    Sweden 36.1 54,043 6.679866033 66.80
    Austria 21.6 47,718 4.526593738 45.27
    Denmark 18.1 57,533 3.146020545 31.46
    New Zealand 13.77 42,936
    3.207098938
    32.07
    Netherlands 13.2 48,754 2.707470156 27.07
    Germany 12 44,976 2.668089648 26.68
    Belgium 10.2 43,289 2.356256786 23.56
    Norway 15.6 75,295 2.07185072 20.72
    Luxembourg 19.2 106,806 1.797651817 17.98
    France 6.7 38,415 1.744110374 17.44
    Canada 7.6 44,974 1.689865255 16.90
    Australia 9.6 57,613 1.666290594 16.66
    Portugal 2.7 18,882 1.42993327 14.30
    Estonia 2.5 19,793 1.263072804 12.63
    Italy 1.6 32,747 0.4885943751 4.89
    United States 2.9 60,055 0.4828906835 4.83
    Czechia 0.8 20,326 0.3935845715 3.94
    Latvia 0.4 15,625 0.256 2.56
    Spain 0.6 28,354 0.2116103548 2.12
    Lithuania 0.3 16,450 0.1823708207 1.82
    Japan 0.6 38,220 0.1569858713 1.57
    Slovakia 0.2 17,552 0.1139471285 1.14
    Hong Kong 0.4 61,000 0.06557377049 0.66
    South Korea 0.1 30,025 0.03330557868 0.33

    The 'balanced score' column is the € spent on Fairtrade products per $10,000 of GDP.

    Source of Fairtrade retail data (for 2015). Source for New Zealand. Countries that aren't listed above have consumption of Fairtrade products under 0.1€ per person.

    The GDP per capita (nominal) figures are from the United Nations for 2017.

    When it comes to ethical consumption, the UK, Ireland top the list, followed by Germanic countries.
    Last edited by Maciamo; 13-08-20 at 19:31.
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    "What is the use of living, if it be not to strive for noble causes and to make this muddled world a better place for those who will live in it after we are gone?", Winston Churchill.

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