An interesting read from the Japan Times...

"What's in a name?" Juliet famously asked Romeo in Shakespeare's tragedy of young love doomed because of their families' rivalry.
"A given name -- maybe two or more -- and a surname, of course," her Montague beau could have responded to evade this complex issue and avoid dampening the ardor of his Capulet belle.

He would have had a point, though, because although most societies around the world employ some combination of given names and surnames, there are myriad ways to go about the name game -- and the intricacies don't end with putting the surname last, as in the West, or up front, as in the East.
Japan Times