Ugh, I saw that commercial too--not exactly easy on the stomach, and they really didn't show much.
I've never particularly liked ultragory films--ultraviolence I don't mind so much as long as it doesn't turn into an anatomy lesson: "Oh, so that's what organs look like."
But I don't think removing such things is necessarily a good idea. Frankly, if people feel a need to watch this stuff, I'm worried what would happen if they couldn't. I've come to realize that supressing one's instincts and emotions can be a very bad thing, as these feelings tend to get stronger and harder to control the more you bottle them up.
That's why I don't take much stock in the argument that watching violent movies or playing violent video games increases violent behavior. I'm not saying it doesn't have an effect--but I think the emotional release of watching violent shows and especially of acting out socially unacceptale behavior in video games cancels out as much of a potential for actual violence as it creates.
For years now, whenever I'm really pissed off, I fire up my PS2 and play the "100 Kills Slash Mode" in Bushido Blade 2. I pick the point of view option and go running around a bunch of feudal-Japan looking rooms slashing up ninjas, women, old ladies, and kabuki actors, trying to get to 100 kills in the shortest possible time without getting killed myself.
Sounds horrible, I know (hey, at least the women and the old ladies have swords too) but it's an excellent cathartic release, and I haven't gotten' into a physical fight since I started playing it--unless you count sparring matches.
Of course, I also don't think they should bombard us with this stuff--there's a tendancy to make violence as graphic as possible and shove it in our faces, and I really don't like that...
...but then, I find the commercials about yeast infection treatments equally offensive, so maybe we just have to accept that alot of different people watch TV, and not all of the commercials are going to be suited to our tastes.