The distinct "ethnic groups" you refer to in the iron age are less so ethnic groups in the modern sense of the word and more of tribal varieties of Italians that exist on a related genetic cline. You can say there were some cultural differences but they were largely culturally homogenized in the protovillanovan era. Differences in culture after that period mostly had to do with degrees of contact with the Greek world technological complex.
I still have to respond to some old posts, I'll respond to this one in the meantime but I'm sorry but I'm out of time.
If you pick up an American or British university textbook on archaeology, such as the one written by Paul Bahn and Colin Renfrew, you will see that archaeology is considered a field within the larger anthropological discipline (not accepted by all archaeologists, but the fact remains that all archaeologists, including Italian ones, when talking about the emergence of the ethnic groups of Preroman Italy refer to anthropology concepts). It is anthropology that defines what an ethnic group is, and, according to anthropology, a human group can be called an ethnicity if certain requirements are met. Among these requirements is that the individuals of an ethnic group must show self-consciousness of belonging to the same (ethnic) group, and clearly this self-consciousness is shown only after the introduction of the alphabet and only after the ethnic group has compared itself with other ethnic groups, because it is in the comparison with others that we define ourselves as what we are. All these conditions occur only in Iron Age Italy (and other parts of Europe, while further north in Italy still later). This dating does not apply to the Greeks, being placed farther east, and thus being among the first who compare with the East (where these processes are anticipated by many centuries), and being the first to use an alphabet.
In the specific case of the Protovillanovan culture of the Bronze Age (not to be confused with the Villanovan culture of the Iron Age), archaeologists, particularly those in Italy, have been arguing for decades that the Protovillanovan culture at its end shows a process of "regionalization," from which are derived later Iron Age cultures, such as the Villanovan (hence Etruscan), the Atestine (from which the Veneti emerge), the Latial culture (from which the Latins later emerge), and so on.
The Terramare culture is directly descended from them and by extension the Protovillanovans are descended from the Terramare. The Protovillanovan sample we have clusters with adriatic bronze+iron age populations found in Croatia, as well, hence my reasoning. Ultimately though, we'll have to wait and find out for Polada to be directly sampled.
The Protovillanovian sample (R1) is only one, she is a woman, and she comes from Abruzzo on the border with Marche, and she is a Proto-Picene. Many have noted that she may be descended from more recent migrants from the Balkans. And since, for archaeologists, a Balkan component does indeed exist in the ethnogenesis of the Picenes, which has nothing to do with the Protovillanovan, it seems rather obvious that this one sample is probably not enough to draw conclusions about the Protovillanovan as a whole.
Not that it disputes anything per se but it's perhaps relevant to keep in mind that a plurality of U152 of Lombardy and at least a significant amount in most of North Italy is of Z36, not L2, according to current data at least from what I recall.
L2 is undoubtedly also significant but comes in 2nd or 3rd.
Some of that Z36 may have been among North Balkan populations but I'd imagine the majority of it was from Alpine populations (Look at Z36 prevalence in Switzerland) I'm guessing since the EBA, and brought into North Italy throughout the Bronze and Iron Ages and probably a slight bit from Lombards themselves.
A Z36 seems to me to have been found among Etruscan samples, if I remember correctly, not sure. So maybe some Z36 was around as early as the Iron Age.
The underlying problem is that it is still too early to make comparisons between Iron Age populations and those of today. Clearly, today's distribution can be influenced by sex bias, genetic drift, founder effects, later migrations... you name it.