I am from Pakistan, so my answer might be slightly different from European perspective.
In my country look means White Skin tone. If you have White skin tone, that means you are beautiful. Our entertainment industry is filled with fair complex people. Models, actors/actresses,, or whatsoever. Girls with pale skin gets more marriage proposal than browner or dark skin girls. Pale skin guys usually don't take girls seriously, since they know we could find anyone easily.
Advise from older people - When you look for a wife, she should be shorter in height, paler than you, and should be less educated than yourself.
-I am not generalizing everyone. There are few people who can't care about such things. Still, majority do.
In my country look means White Skin tone. If you have White skin tone, that means you are beautiful. Our entertainment industry is filled with fair complex people. Models, actors/actresses,, or whatsoever. Girls with pale skin gets more marriage proposal than browner or dark skin girls. Pale skin guys usually don't take girls seriously, since they know we could find anyone easily.
Advise from older people - When you look for a wife, she should be shorter in height, paler than you, and should be less educated than yourself.
-I am not generalizing everyone. There are few people who can't care about such things. Still, majority do.