I have mentioned and summarised the concept of Spiral Dynamics in this thread. I find the concept fascinating and extremely useful to study the evolution of societies in history, but also to understand the current socio-political situation in modern countries and forecast how societies are going to evolve.
Here is a chart giving a quick overview of the evolution of vMemes.
The chart is an oversimplification as people within a same country move up the colour spiral at their own pace and settle at one level based on their specific needs. Not everyone in an orange dominated society will reach the orange vMeme. In fact, in most developed countries today a good part of the population (around 30-50%) is still in the blue (Order). That includes a majority of people who work at lower levels of the administration/bureaucracy, in the police and army, for religious organisations, but also lots of school teachers, hospital staff, clerks, secretaries, and anyone working in a very structured and hierarchical environment following rules from above (a boss, the state, one's religion).
People in the orange vMeme (Prosperity) are more self-driven, independent, competitive and ambitious. They include entrepreneurs, investors, bankers, stock brokers/traders, managers, directors, lawyers, realtors, accountants, consultants, advisers, marketers, sales people, programmers, software developers, etc. They make up 20-35% of the working population in developed countries.
What interests me here is to determine the percentage of people who have reached the green vMeme (Community) in various countries. The green includes the post-modern philosophy (relativism, subjectivism, pluralism), post-capitalist economy (sharing economy, participatory economics, commons-based peer production, open-source development), responsible and sustainable capitalism, ethical consumerism, concern for ecology and social fairness, egalitarianism, multiculturalism...
To assess how much a society has adopted the values of the green vMeme, I am going to give scores relating to ecology, fair trade, and collaborative/peer production.
1. Consumption of Fairtrade products by country
[TABLE="class: grid"]
[TR]
[TD]Country[/TD]
[TD]Fairtrade retail (in €/capita - 2015)[/TD]
[TD]GDP per capita 2017[/TD]
[TD]Balanced[/TD]
[TD]Fairtrade score[/TD]
[/TR]
[TR]
[TD]United Kingdom[/TD]
[TD]33.9[/TD]
[TD]39,758[/TD]
[TD]8.526585844[/TD]
[TD]85.27[/TD]
[/TR]
[TR]
[TD]Ireland[/TD]
[TD]54.2[/TD]
[TD]69,604[/TD]
[TD]7.786908798[/TD]
[TD]77.87[/TD]
[/TR]
[TR]
[TD]Switzerland[/TD]
[TD]57.7[/TD]
[TD]80,101[/TD]
[TD]7.2034057[/TD]
[TD]72.03[/TD]
[/TR]
[TR]
[TD]Finland[/TD]
[TD]31.7[/TD]
[TD]45,670[/TD]
[TD]6.94109919[/TD]
[TD]69.41[/TD]
[/TR]
[TR]
[TD]Sweden[/TD]
[TD]36.1[/TD]
[TD]54,043[/TD]
[TD]6.679866033[/TD]
[TD]66.80[/TD]
[/TR]
[TR]
[TD]Austria[/TD]
[TD]21.6[/TD]
[TD]47,718[/TD]
[TD]4.526593738[/TD]
[TD]45.27[/TD]
[/TR]
[TR]
[TD]Denmark[/TD]
[TD]18.1[/TD]
[TD]57,533[/TD]
[TD]3.146020545[/TD]
[TD]31.46[/TD]
[/TR]
[TR]
[TD]New Zealand[/TD]
[TD]13.77[/TD]
[TD]42,936[/TD]
[TD][TABLE="class: grid"]
[TR]
[TD]3.207098938[/TD]
[/TR]
[/TABLE]
[/TD]
[TD]32.07[/TD]
[/TR]
[TR]
[TD]Netherlands[/TD]
[TD]13.2[/TD]
[TD]48,754[/TD]
[TD]2.707470156[/TD]
[TD]27.07[/TD]
[/TR]
[TR]
[TD]Germany[/TD]
[TD]12[/TD]
[TD]44,976[/TD]
[TD]2.668089648[/TD]
[TD]26.68[/TD]
[/TR]
[TR]
[TD]Belgium[/TD]
[TD]10.2[/TD]
[TD]43,289[/TD]
[TD]2.356256786[/TD]
[TD]23.56[/TD]
[/TR]
[TR]
[TD]Norway[/TD]
[TD]15.6[/TD]
[TD]75,295[/TD]
[TD]2.07185072[/TD]
[TD]20.72[/TD]
[/TR]
[TR]
[TD]Luxembourg[/TD]
[TD]19.2[/TD]
[TD]106,806[/TD]
[TD]1.797651817[/TD]
[TD]17.98[/TD]
[/TR]
[TR]
[TD]France[/TD]
[TD]6.7[/TD]
[TD]38,415[/TD]
[TD]1.744110374[/TD]
[TD]17.44[/TD]
[/TR]
[TR]
[TD]Canada[/TD]
[TD]7.6[/TD]
[TD]44,974[/TD]
[TD]1.689865255[/TD]
[TD]16.90[/TD]
[/TR]
[TR]
[TD]Australia[/TD]
[TD]9.6[/TD]
[TD]57,613[/TD]
[TD]1.666290594[/TD]
[TD]16.66[/TD]
[/TR]
[TR]
[TD]Portugal[/TD]
[TD]2.7[/TD]
[TD]18,882[/TD]
[TD]1.42993327[/TD]
[TD]14.30[/TD]
[/TR]
[TR]
[TD]Estonia[/TD]
[TD]2.5[/TD]
[TD]19,793[/TD]
[TD]1.263072804[/TD]
[TD]12.63[/TD]
[/TR]
[TR]
[TD]Italy[/TD]
[TD]1.6[/TD]
[TD]32,747[/TD]
[TD]0.4885943751[/TD]
[TD]4.89[/TD]
[/TR]
[TR]
[TD]United States[/TD]
[TD]2.9[/TD]
[TD]60,055[/TD]
[TD]0.4828906835[/TD]
[TD]4.83[/TD]
[/TR]
[TR]
[TD]Czechia[/TD]
[TD]0.8[/TD]
[TD]20,326[/TD]
[TD]0.3935845715[/TD]
[TD]3.94[/TD]
[/TR]
[TR]
[TD]Latvia[/TD]
[TD]0.4[/TD]
[TD]15,625[/TD]
[TD]0.256[/TD]
[TD]2.56[/TD]
[/TR]
[TR]
[TD]Spain[/TD]
[TD]0.6[/TD]
[TD]28,354[/TD]
[TD]0.2116103548[/TD]
[TD]2.12[/TD]
[/TR]
[TR]
[TD]Lithuania[/TD]
[TD]0.3[/TD]
[TD]16,450[/TD]
[TD]0.1823708207[/TD]
[TD]1.82[/TD]
[/TR]
[TR]
[TD]Japan[/TD]
[TD]0.6[/TD]
[TD]38,220[/TD]
[TD]0.1569858713[/TD]
[TD]1.57[/TD]
[/TR]
[TR]
[TD]Slovakia[/TD]
[TD]0.2[/TD]
[TD]17,552[/TD]
[TD]0.1139471285[/TD]
[TD]1.14[/TD]
[/TR]
[TR]
[TD]Hong Kong[/TD]
[TD]0.4[/TD]
[TD]61,000[/TD]
[TD]0.06557377049[/TD]
[TD]0.66[/TD]
[/TR]
[TR]
[TD]South Korea[/TD]
[TD]0.1[/TD]
[TD]30,025[/TD]
[TD]0.03330557868[/TD]
[TD]0.33[/TD]
[/TR]
[/TABLE]
The 'balanced score' column is the € spent on Fairtrade products per $10,000 of GDP.
Source of Fairtrade retail data (for 2015). Source for New Zealand. Countries that aren't listed above have consumption of Fairtrade products under 0.1€ per person.
The GDP per capita (nominal) figures are from the United Nations for 2017.
When it comes to ethical consumption, the UK, Ireland top the list, followed by Germanic countries.
Here is a chart giving a quick overview of the evolution of vMemes.
The chart is an oversimplification as people within a same country move up the colour spiral at their own pace and settle at one level based on their specific needs. Not everyone in an orange dominated society will reach the orange vMeme. In fact, in most developed countries today a good part of the population (around 30-50%) is still in the blue (Order). That includes a majority of people who work at lower levels of the administration/bureaucracy, in the police and army, for religious organisations, but also lots of school teachers, hospital staff, clerks, secretaries, and anyone working in a very structured and hierarchical environment following rules from above (a boss, the state, one's religion).
People in the orange vMeme (Prosperity) are more self-driven, independent, competitive and ambitious. They include entrepreneurs, investors, bankers, stock brokers/traders, managers, directors, lawyers, realtors, accountants, consultants, advisers, marketers, sales people, programmers, software developers, etc. They make up 20-35% of the working population in developed countries.
What interests me here is to determine the percentage of people who have reached the green vMeme (Community) in various countries. The green includes the post-modern philosophy (relativism, subjectivism, pluralism), post-capitalist economy (sharing economy, participatory economics, commons-based peer production, open-source development), responsible and sustainable capitalism, ethical consumerism, concern for ecology and social fairness, egalitarianism, multiculturalism...
To assess how much a society has adopted the values of the green vMeme, I am going to give scores relating to ecology, fair trade, and collaborative/peer production.
1. Consumption of Fairtrade products by country
[TABLE="class: grid"]
[TR]
[TD]Country[/TD]
[TD]Fairtrade retail (in €/capita - 2015)[/TD]
[TD]GDP per capita 2017[/TD]
[TD]Balanced[/TD]
[TD]Fairtrade score[/TD]
[/TR]
[TR]
[TD]United Kingdom[/TD]
[TD]33.9[/TD]
[TD]39,758[/TD]
[TD]8.526585844[/TD]
[TD]85.27[/TD]
[/TR]
[TR]
[TD]Ireland[/TD]
[TD]54.2[/TD]
[TD]69,604[/TD]
[TD]7.786908798[/TD]
[TD]77.87[/TD]
[/TR]
[TR]
[TD]Switzerland[/TD]
[TD]57.7[/TD]
[TD]80,101[/TD]
[TD]7.2034057[/TD]
[TD]72.03[/TD]
[/TR]
[TR]
[TD]Finland[/TD]
[TD]31.7[/TD]
[TD]45,670[/TD]
[TD]6.94109919[/TD]
[TD]69.41[/TD]
[/TR]
[TR]
[TD]Sweden[/TD]
[TD]36.1[/TD]
[TD]54,043[/TD]
[TD]6.679866033[/TD]
[TD]66.80[/TD]
[/TR]
[TR]
[TD]Austria[/TD]
[TD]21.6[/TD]
[TD]47,718[/TD]
[TD]4.526593738[/TD]
[TD]45.27[/TD]
[/TR]
[TR]
[TD]Denmark[/TD]
[TD]18.1[/TD]
[TD]57,533[/TD]
[TD]3.146020545[/TD]
[TD]31.46[/TD]
[/TR]
[TR]
[TD]New Zealand[/TD]
[TD]13.77[/TD]
[TD]42,936[/TD]
[TD][TABLE="class: grid"]
[TR]
[TD]3.207098938[/TD]
[/TR]
[/TABLE]
[/TD]
[TD]32.07[/TD]
[/TR]
[TR]
[TD]Netherlands[/TD]
[TD]13.2[/TD]
[TD]48,754[/TD]
[TD]2.707470156[/TD]
[TD]27.07[/TD]
[/TR]
[TR]
[TD]Germany[/TD]
[TD]12[/TD]
[TD]44,976[/TD]
[TD]2.668089648[/TD]
[TD]26.68[/TD]
[/TR]
[TR]
[TD]Belgium[/TD]
[TD]10.2[/TD]
[TD]43,289[/TD]
[TD]2.356256786[/TD]
[TD]23.56[/TD]
[/TR]
[TR]
[TD]Norway[/TD]
[TD]15.6[/TD]
[TD]75,295[/TD]
[TD]2.07185072[/TD]
[TD]20.72[/TD]
[/TR]
[TR]
[TD]Luxembourg[/TD]
[TD]19.2[/TD]
[TD]106,806[/TD]
[TD]1.797651817[/TD]
[TD]17.98[/TD]
[/TR]
[TR]
[TD]France[/TD]
[TD]6.7[/TD]
[TD]38,415[/TD]
[TD]1.744110374[/TD]
[TD]17.44[/TD]
[/TR]
[TR]
[TD]Canada[/TD]
[TD]7.6[/TD]
[TD]44,974[/TD]
[TD]1.689865255[/TD]
[TD]16.90[/TD]
[/TR]
[TR]
[TD]Australia[/TD]
[TD]9.6[/TD]
[TD]57,613[/TD]
[TD]1.666290594[/TD]
[TD]16.66[/TD]
[/TR]
[TR]
[TD]Portugal[/TD]
[TD]2.7[/TD]
[TD]18,882[/TD]
[TD]1.42993327[/TD]
[TD]14.30[/TD]
[/TR]
[TR]
[TD]Estonia[/TD]
[TD]2.5[/TD]
[TD]19,793[/TD]
[TD]1.263072804[/TD]
[TD]12.63[/TD]
[/TR]
[TR]
[TD]Italy[/TD]
[TD]1.6[/TD]
[TD]32,747[/TD]
[TD]0.4885943751[/TD]
[TD]4.89[/TD]
[/TR]
[TR]
[TD]United States[/TD]
[TD]2.9[/TD]
[TD]60,055[/TD]
[TD]0.4828906835[/TD]
[TD]4.83[/TD]
[/TR]
[TR]
[TD]Czechia[/TD]
[TD]0.8[/TD]
[TD]20,326[/TD]
[TD]0.3935845715[/TD]
[TD]3.94[/TD]
[/TR]
[TR]
[TD]Latvia[/TD]
[TD]0.4[/TD]
[TD]15,625[/TD]
[TD]0.256[/TD]
[TD]2.56[/TD]
[/TR]
[TR]
[TD]Spain[/TD]
[TD]0.6[/TD]
[TD]28,354[/TD]
[TD]0.2116103548[/TD]
[TD]2.12[/TD]
[/TR]
[TR]
[TD]Lithuania[/TD]
[TD]0.3[/TD]
[TD]16,450[/TD]
[TD]0.1823708207[/TD]
[TD]1.82[/TD]
[/TR]
[TR]
[TD]Japan[/TD]
[TD]0.6[/TD]
[TD]38,220[/TD]
[TD]0.1569858713[/TD]
[TD]1.57[/TD]
[/TR]
[TR]
[TD]Slovakia[/TD]
[TD]0.2[/TD]
[TD]17,552[/TD]
[TD]0.1139471285[/TD]
[TD]1.14[/TD]
[/TR]
[TR]
[TD]Hong Kong[/TD]
[TD]0.4[/TD]
[TD]61,000[/TD]
[TD]0.06557377049[/TD]
[TD]0.66[/TD]
[/TR]
[TR]
[TD]South Korea[/TD]
[TD]0.1[/TD]
[TD]30,025[/TD]
[TD]0.03330557868[/TD]
[TD]0.33[/TD]
[/TR]
[/TABLE]
The 'balanced score' column is the € spent on Fairtrade products per $10,000 of GDP.
Source of Fairtrade retail data (for 2015). Source for New Zealand. Countries that aren't listed above have consumption of Fairtrade products under 0.1€ per person.
The GDP per capita (nominal) figures are from the United Nations for 2017.
When it comes to ethical consumption, the UK, Ireland top the list, followed by Germanic countries.
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